Ppt marketing and social responsibility powerpoint presentation. This article will study, 1 understanding business ethics and socially responsible marketing, 2 developing and implementing a socially responsible marketing. Sustainable marketing chapter 4 objectives 1 define sustainable marketing and discuss its importance. Professionally built corporate social responsibility csr powerpoint template with full customization option for high impact presentation ready for immediate download. Social responsibility is defined as the obligation and commitment of managers to take steps for protecting and improving societys welfare along with protecting their own interest. Social responsibility obligations interact with a number of other concepts, including taxation, transfer pricing, competition, transfer of technology, employment, environment, illicit payments and transparency. When marketing scholars started expressing concern for corporate social responsibilities in the 1960s and 1970s, they focused on the social duties attached to the marketing function and not on the overall social role of the firm e. Learn vocabulary, terms, and more with flashcards, games, and other study tools. In particular, educationdriven initiatives are popular with small and midsized business owners. The free csr corporate social responsibility powerpoint template has a green background and a symbolic illustration that makes it look very professional. This encyclopedia entry provides an overview of the topics of corporate social responsibility csr and corporate social performance csp.
Corporate social responsibility linkedin slideshare. Powerpoint is the worlds most popular presentation software which can let you create professional ethical and social responsibility in management powerpoint presentation easily and in no time. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Friends i have found very limited postings in context of social corportae responsibility and i am focusing on the same and in the process i have made a small presentation on csr for my company which i am sharing with you friends. Corporate social responsibility lecture notes lectures. Most corporations establish code of ethics, johnsonjohnson is one of them and it is a modelstandard norms. When companies choose to do what is right not only for their bottom line but also both socially and environmentally, they benefit financially while building trust with consumers.
Product decisions and social responsibility new products may be prevented by government adding products through acquisition may be prevented by government if threats to lessen competition dropping products copmany may have legal obligations, written or implied, to their suppliers, dealers, and customers who have a stake in the discontinued product patent and other iprs affect. They also tend to link social responsibility and ethics into one connected issue carroll, 1991. A free powerpoint ppt presentation displayed as a flash slide show on. Marketing ethics and social responsibility ppt download. C219, phase viii, focal point, ludhiana 141010 india. Scribd is the worlds largest social reading and publishing site. Corporate social responsibility is a type of a business selfregulation. View and download powerpoint presentations on corporate social responsibility ppt. Corporate social responsibility powerpoint template. Please wash your hands and practise social distancing. Corporate social responsibility csr and corporate social. Lately it has come into focus ever since the former prime minister atal bihari vajpayee pleaded for zero tolerance for. Role of marketing ethics and social responsibility in health care today changes in the contemporary community that are characterized by new technologies, availability of information, economic and cultural globalization have influenced the perception of ethical behavior in health care practice. Social responsibilities of managers management study guide.
Corporate social responsibilitycsr ppt download citehr. Best powerpoint templates download your favorites today. Companies focus on their own behaviour use recycling but are a trusted source of information and inspiration about personal activism and how they can engage. Social responsibility initiatives principles of marketing. It should always be a part of the companys mission to bring out the best for its customers. Marketing and society social responsibility and marketing ethics. The powerpoint template is a selection of creative shapes related to csr. Definitions and relationships corporate social responsibility csr is the process by which businesses negotiate their role in society in the business world, ethics is the study of morally appropriate behaviors and decisions, examining what should be done although the two are linked in most. These connections fuel the brands image and result in better connectivity. Social responsibility kudu knit process pvt ltd india. Social responsibility definition, meaning and example.
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Social responsibility is a responsibility and obligation to protect, foster, increase and enhance the benefit of stakeholders and social people. Socially responsible marketing presented by shweta pulee. Csr footprints circular diagram for powerpoint csr or corporate social responsibilities are voluntary activities done by corporations or companies to give back to the society. Marketing and society social responsibility and marketing ethics free download as powerpoint presentation. Marketers cannot think only about selling products and making a profit they must be aware of other effects of their. Myriad organizations rank companies on the performance of their corporate social responsibility csr, and, despite sometimes questionable methodologies, these rankings attract considerable publicity. Why corporate social responsibility is essential for brand. Chapter 2 business ethics and social responsibility learning goals discuss how organizations shape ethical behavior. We recognise the need for a certain responsibility, all corporations have a social responsibility. Corporate social responsibility powerpoint presentation slides.
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Describe how businesses social responsibility is measured. Corporate governance at microsoft corporation free download as powerpoint presentation. Mar 10, 2019 social responsibility in marketing can drive consumers toward products and services, enhancing a companys brand as well as benefiting others. Ingenious framework for digital marketing strategy development. Business should not only be responsible morallyto the stakeholders but also to thesociety, environment and towards a sustainableplan. Socially responsible marketing athens social media slideshare. Creel points to how lowes donates materials and provides volunteer hours to habitat for humanity, which allows the company to form connections in local communities. Ethical and social responsibility in management powerpoint. Corporate social responsibility in india timeline companies act, 20 companies csr policies rules, 2014 27th feb 2014 notification pronouncing csr policy rules effective 01. Marketing and society social responsibility and marketing.
This presentation will help you understand how marketing is done in a socially responsible manner. This ppt slide design is a profitable insight for marketers, society, economist, professionals, scholars and students. Definitions and relationships corporate social responsibility csr is the process by which businesses negotiate their role in society in the business world, ethics is the study of morally appropriate behaviors and decisions, examining what should be done although the two are linked in most firms, csr activities are no guarantee. When marketing scholars started expressing concern for corporate social responsibilities in the 1960s and 1970s, they focused on the social duties attached to the marketing function and not on the overall social. The managers must have social responsibility because of the following reasons. For any company, this responsibility indicates that they acknowledge and appreciate the goals of the society, and therefore, would support them to achieve these goals. The real tipping pointexamples of changing consumer behaviorred bull spiritsince the official launch of the. Free social entrepreneur powerpoint template advertisement social entrepreneur powerpoint template is a free social entrepreneurship powerpoint presentation background that you can download to enhance your presentations on social topics, social projects and social entrepreneur presentations. Youll find thousands of free templates on the web, but theyre not going to look as good as the templates in this article. Corporate social responsibility powerpoint templates. Aug 27, 20 social responsibility powerpoint presentation template is a free background template for microsoft powerpoint 2007 and 2010 that you can download for projects on social responsibility and social presentations. Download ppt gives a quick glimpse of our business.
Because if ethics refers to moral values that guide the process of decision making of individuals, the social responsibility concerns the impact of the decisions of the. Social responsibility powerpoint templates w social. Our annual unlimited plan let you download unlimited content from slidemodel. There are four dimensions of business responsibility economic responsibility to earn profit for owners legal responsibility to comply with the law societys codification of right and wrong ethical not acting just for profit but doing what is right, just and fair voluntary and philanthropic promoting human welfare and goodwill. Social responsibility in marketing refers to the obligations of the organization to maximize its positive impact and minimize its negative impact on society. Corporate social responsibility lectures lecture 1. Creates short term employment opportunity by taking various projects like campaigns against smoking, literacy programs etc. No thanks continue to checkout corporate social responsibility csr template. Public companies stock prices benefit from strong social responsibility initiatives. The social responsibility of business encompasses the economic legal, ethical and discretionary expectations that a society has of organization at a given point in time according to keith davis social responsibility refers to types of business obligations. It takes 20 years to build a reputation and only 5minutes to ruin it.
Find out 16 examples of how some major brands are doing it successfully. Corporate social responsibility group 3 corporate social responsibility corporate social responsibility csr is generally defined. Iso 26000 is an international standard giving guidancerecommendations about how any organization can improve its social responsibility and thus contribute to sustainable environmental, social and economic development. As such, social responsibility provisions interact with a great number of other issues to. Social responsibility social marketing social media. Download this 10slide editable powerpoint template covers the key external drivers of corporate social responsibility for any organization corporate social responsibility worlds of fun no response investing company logo templates metals good things community. The adobe flash plugin is needed to view this content. Nike has been criticized lately about not being socially responsible accusations of overseas sweatshops, child labor, and exploiting lower income u.
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It is an integrated part of the business model and it contributes to some further social goal that complies with the law. Ethics and social responsibility in marketing strategy. It can be social, healthrelated, environmental or economic. Ppt business ethics and social responsibility powerpoint. Free corporate social responsibility csr powerpoint template. Social responsibility of businesspresentation authorstream. Free social responsibility powerpoint template free. Ppt ethics and social responsibility in marketing powerpoint presentation free to download id. Social responsibility is a means of achieving sustainability. Business ethics and social responsibility 1 chapter 2 business ethics and social responsibility learning goals discuss how organizations shape ethical behavior. Download free marketing powerpoint templates specializing in different facets of marketing and finance. Save hours of manual work and use awesome slide designs in your next presentation. Product decisions and social responsibility new products may.
Corporate social responsibilitycsr ppt download please login cite. Another brandingrelated benefit of csr is the sense of community it creates. The role of ethics and social responsibility in marketing strategy grown in importance recently due to firms having problems in this area have become. There are four dimensions of business responsibility economic responsibility to earn profit for owners legal responsibility to comply with the law societys codification of right and wrong ethical not acting just for profit but doing what is right, just and fair voluntary and philanthropic promoting human welfare and.
Fraud and deception are not only morally wrong but also inhibit the efficient functioning of the economy. The social responsibility of business organisations is getting increased attention in recent years, and a strong perception has developed among the business managers worldwide and that. Grab a cup of coffee if you intend to read the whole thing, or at least bookmark this page so you can come back later. Pdf social responsibility of business researchgate. Corporate social responsibility is typically associated with large companies, not small businesses. Corporate social responsibility csr allows businesses large and small to enact positive change. Summarize the responsibilities of business to the general public, customers, and employees. This helps you give your presentation on ethical and social responsibility in management in a conference, a school lecture, a business proposal, in a webinar and business.
But as companies of all sizes are quickly learning, social responsibility is a contemporary business imperative. The top 100 free powerpoint templates you can download. This download is an assignment students will complete using the internet. The template is suitable for presentations about responsible business, costbenefit analysis, business benefits, motives of csr, csr projects, stakeholders, social responsible investing, etc. Defining corporate social responsibility csr analyses economic, legal, moral, social and physical aspects of. Corporate social responsibility may be defined as the commitment of businesses to contribute to sustainable. Csr footprints circular diagram for powerpoint corporate.
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